I looked at quite a few of the 'campaigns' on the Aurasma site and my favourite one was 'Working the Cloud' which is an AR aura that advises businesses on how to get the best use of Social Networking sites to promote their business.
it's easy to see how this software is useful for marketing purposes, it's gimmicky and it's a fun way to find out about products, much more interesting than someone handing out flyers, or reading advertisements.
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